Vintage Auto-Lite Spark Plugs

Spark plugs have been igniting the fuel in your cars engines since the beginning of the early automobiles that have been fueled with gasoline. Where the price of gasoline is going is another story entirely. We won't go there now.

This vintage Auto-Lite spark plug advertising campaign claims their plugs give a similar thrill in performance as Ann Sheridan did in the 1940 film, Torrid Zone.

Spark plugs weren't thrown away back then, but were cleaned and reused until they were used up or failed, unlike today when they are just tossed in the garbage and new ones installed. It's very rare to find a shop with a full blown spark plug cleaning and testing station like was common in the 1940s

1937 Chevrolet Pickup Truck AAA Road Test Original Report

1937 Chevrolet 1/2 ton Pickup Truck hauls 1000 pound load for 10,224 miles around the nation. Detroit to Detroit in 1937. Gas was relatively expensive in 1937. At 20.5 cents a gallon, it was comparable to the price today if you figure overall inflation. The total cost to haul the 1000 pound load was less than 1 cent per mile, and the total cost of repair parts for the trip was 73 cents.

This truck had the accessory, tandem wiper assembly like the one on my 1937 Chevy Truck. It also sports the single fog light like I did on mine. I know my trip around the nation in my 37 Chevy cost a lot more in 2007 but I averaged a lot higher speed as well. Their speed in 1937 was 31.18 miles per hour, but then the roads were nothing like they are today. I maintained 70 miles per hour most of the way across on the return trip.

2011 Silverado Towing 1937 Chevrolet Pickup Truck

My 1937 Chevrolet Pickup Truck is quite a compliment to the new 2011 Chevrolet Silverado. I'm hopeful that this filming of the new Silverado towing the 1937 Chevy in the Cascade mountains of Washington, will actually make it to national television advertising. It was an interesting afternoon spent with the filming crew. We hooked the trailer to the new Silverado about noon and finally disconnected it about 8:00 pm. Though it was raining off and on, filming continued through the afternoon and into the evening, during the summer daylight hours. The crew that did this, was involved with a number of different themes for the national Silverado advertising campaign throughout the week here in the northwest. Keeping my fingers crossed for Superbowl Sunday! Gotta dream right?